About Us

Since 2009 FLIPSIDE, the flagship brand of Rika Lifestyle Private Limited has been synonymous with lifestyle fashion. Designed and manufactured in sync with the latest trends, products created at Flipside are unique, trendy, and best in quality. Keeping in mind the aesthetic choices of our customer base, our creative, and design experts play a key role in the conception of our products.

We began our journey in delivering lifestyle products by the very basic flip-flops with minimalistic prints and casual silhouettes. Today, we cater footwear to consumers in all walks of life ranging from casual to office and party wear for men, women and kids.

We aim to spread the concept of 'Happy Feet'; hence, our products are designed to provide better comfort with multiple sole shapes and materials, which will keep your feet happy. Comfortable fit, better functionality, and unique prints with trendy strap details make our products one-of-a-kind. Drawing inspiration from the ever-changing fashion trends combined with the latest technology, flipside offers you SIMPLE yet SOPHISTICATED, STYLISH yet SUBTLE pieces of footwear.

Our Mission

To make feet friendly fashion
affordable to all.

Our Vision

To become 'The Destination' for
comfortable and fashionable footwear.



We place them at the heart of our
business and relentlessly work to
meet and exceed their expectations


Offering Best Quality and services
to enhance customer experience


People are core strength and
we value the aspirations of our
employees, partners and Customers


Constantly do R&D for emerging
trends and continuously churn
out best designs